Course curriculum

  • 1
    Welcome
  • 2
    Welcome Message
  • 3
    Plan : Vision and Mission
    • Plan : Vision and Mission
    • Plan : Vision and Mission : Focus on Outcomes
    • Plan : Vision and Mission : Build Professional Intimacy
    • Plan : Vision and Mission : Create Advocacy
  • 4
    Plan : Trends
    • Plan : Trends
    • Plan : Trends : Mobility
    • Plan : Trends : Internet of Things
    • Plan : Trends : Audio
  • 5
    Plan : Strategy
    • Plan : Strategy
    • Plan : Strategy : Insights
    • Plan : Strategy : SMART KPIs
    • Plan : Strategy : Internal Communications
    • Plan : Strategy : Return on Investment
  • 6
    Optimise : Personas
    • Optimise : Personas
    • Optimise : Personas : Define and Listen
    • Optimise : Personas : Build Faith and Trust
    • Optimise : Personas : Power of Influencers
  • 7
    Optimise : Customer Journey
    • Optimise : Customer Journey
    • Optimise : Customer Journey : Build Awareness
    • Optimise : Customer Journey : Convert With Confidence
    • Optimise : Customer Journey : Retain To Sustain Your Business
  • 8
    Optimise : Content
    • Optimise : Content
    • Optimise : Content Strategy : Rule Of Thirds Content Strategy
    • Optimise : Content Strategy : Become Current Relevant And Informed
    • Optimise : Content Strategy : Creation Curation Documentation
  • 9
    Deliver : Websites
    • Deliver : Websites
    • Deliver: Websites : Digital Hub
    • Deliver : Websites : Blogs And People
    • Deliver : Websites : Customer And Search Engine Optimisation
  • 10
    Deliver : Social Media
    • Deliver : Social Media
    • Deliver : Social Media : From Reactive To Proactive
    • Deliver : Social Media : Guidelines
    • Deliver : Social Media : Facebook Twitter Linkedin Instagram YouTube
  • 11
    Deliver : Campaigns
    • Deliver : Campaigns
    • Deliver : Campaigns Events Launches : Paid Owned Earned Media
    • Deliver : Campaigns Events Launches : Email Marketing
  • 12
    Improve : Listen
    • Improve : Listen
    • Improve : Listening : Google Analytics
    • Improve : Listening : Social Media Insights
    • Improve : Listening : Social Listening
  • 13
    Improve : Share
    • Improve : Share
    • Improve: Share: Information Into Intelligence
  • 14
    Improve : Innovate
    • Improve : Innovate
    • Improve : Innovate : Customer Relationship Management
    • Improve : Innovate : Adapting Behaviours
    • Improve : Innovate : Leaving A Legacy